Exchange Meeting       BEXCOㆍBUSANㆍKOREA October 31-November 2, 2019

[BISS 2018] Wig Korea introduces shoe using chameleon material that sh…

BISS 2018 18-10-31 11:15 55,884 0


Wig Korea participated in the 18th 2018 Busan International Shoe Exhibition 'BISS 2018' held at the 1st BEXCO Main Exhibition Hall from October 4 (Thursday) to October 6 (Sat) for total of three days, and displayed various products made from the chameleon material such as shoes, bags, and pouches.

Wig Korea is a venture company that develops and produces 3M reflective material, which insures the safety of pedestrians at night, with chameleon material that changes color according to viewing angle and base color, and supplies it to global sports and European luxury brand.

Wig Korea manufactures bags, shoes and apparel products by applying chameleon material to various products. The shoe used in the exhibition, boasts a color that varies depending on the angle, attracting visitors' attention.


"We are exporting 90% of our products overseas," said Kang Dong Woo, CEO of Wig Korea. "We have been supplying chameleon films to luxury brands such as Nike, Adidas and Chanel."

The 'BISS 2018' which was held in Busan, the center of the traditional shoe industry, is the only shoe exhibition in the nation, and one can see high-quality, functional shoes, raw materials, and shoe machines here. This exhibition has prepared various events such as the shoe brand fashion show, shoe biomechanics experience, and others, and offers a new vision for the footwear industry.

→Shortcut to 'BISS 2018′ special page


Global News Network 'AVING'
by Hyun-Jin Cho (


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